2025 Escalade IQ Reveal Site
ROLE
Art Direction & UI Design
CLIENT
MRM//McCann
AGENCY
Cadillac
2023 - 2024
YEAR
Cadillac is reintroducing it’s existing flagship vehicle, the iconic Escalade, as an EV—the Escalade IQ. The IQ is not just a re-skinned version of its ICE-powered (internal combustion engine) predecessor, but a ground-up redesign that is pioneering a bigger, bolder, and more luxurious standard for both the Cadillac brand and the global EV market.
A product like the IQ requires landing page and web experience that places the spotlight directly on the innovation under the hood—or in the eTrunk, iykyk—and provides users with easily accessible information about the most up-to-date industry-leading EV technology from Cadillac and General Motors.
The IQ’s site was the first 2025 vehicle page to launch on Cadillac.com. Not only was I challenged to craft design solutions for a product as unique as the IQ, but also to create a new site template that eventually became the framework for all 2025 vehicle pages on Cadillac.com.
The page was an immediate hit, exceeding benchmarks in all categories and driving traffic to our primary CTAs. In the first 24 hours, the site saw just over 56,000 visits, with the majority of traffic coming from organic sources. Natural search and direct made up 60% of total visits. Of all visitors, 36% engaged with the site, 8% higher than our benchmark. 2.3% of all visitors submitted their personal information to receive follow up communications from Cadillac, within our 2-3% benchmark.